only 10 per cent of kenya websites are relevant
Having a website maybe the most fashionable thing for many Kenyan companies, but how many websites are relevant? How many have content that is important to local people?
Michuki Mwangi, Chief Executive Officer at KENIC reckons that 90% of the websites in
At the monthly forum, Michuki indicted many organizations of developing websites that don’t give visitors reason to come back, because they have same information after three years.
“Less than 50 % of the content of the web is irrelevant and does not address the core functions of the organizations,” said Michuki.
For instance, Nakumatt Holdings website; it has a slide show of buildings, information about the company and very little about the products available and the prices. Uchumi website has information about products and the prices but is limited to products on special offer.
Compared to Tesco super market in the
The Kenya Airports Authority (KAA) website is equally incapable of providing flight information, parking costs and directions to and from the airport. The website does not load up easily and has more information on tourism compared to its core functions.
With the website being labeled as off the mark, one participant commented that even the boards at the airport do not work.
compare to the British Airports Authority website- it has flight information, how to leave from one airport to the next, car park direction and fees, security alerts among other features.
Telkom scored higher marks, had all the information about their services, loads fast but there is no way to purchase the services online, one has to fill forms and visit agents to get services.
Michuki argued that the main problem lies in the fact that websites have been labeled as “IT jobs” and are only there, not to help in marketing. In this respect, many organizations leave website management to their IT departments and do nothing to improve on the content available.
To redress this, organizations need to identify right target group, build online social networks, and collaborations between academia, media and government to ensure that content is generated.